INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

How to Write Digital Copy That Isn’t Boring

Categories: Content Marketing, Digital Marketing, SEO

The internet has a massive amount of copy on it. In fact, between websites, blogs, and (of course) the endless tweeting, there’s more copy being added to the internet every second than you could read in a lifetime...

5 Reasons Content Marketing is Good for SEO

Categories: Content Marketing, SEO

One of your goals of this year should be to produce fresh content, keyword purpose, backlinks and audience engagement.

How to Convert Video Views Into Leads

Categories: Content Marketing

Data proves overwhelmingly that video works to capture and hold the attention of potential customers in practically every format available.

6 Ways to Humanize Your Business

Categories: Content Marketing, Digital Marketing, Social Media

Check out Gemini's tips and tricks to humanize your business across the internet and help maintain consistency among your brand presence.