INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

8 Do’s and Don’ts of Community Management on Social Media

Categories: Social Media

In today’s world of online communities, perception of a brand can be shaped and changed—for better or worse—far more by its audience than through any internal effort...

Google December 2020 Core Algorithm Update: Content & SEO are the Recipe for Success

Categories: Content Marketing, Industry News, SEO

On December 3rd, Google announced that they released a core algorithm update. Like any other algorithm change, this one has the ability to shake things up… and we wouldn’t want it any other way. We love a challenge.

Stephanie Tollefson on Leadership and a Changing Agency

Categories: Leadership

This one is for all of our amazing clients who made our transformation into Gemini possible. After over 20 successful years as Gruen Agency, we're reinventing ourselves to better represent our values and the way we help our partners.

How Can We Take SEO Next-Level? Part Three – FAQ Search Results

Categories: SEO

FAQ search results are question and answer drop-downs below a regular organic listing. These results are a great way of adding onto your listing to take up more space in the SERPs and showcase your content chops.