Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Categories: Content Marketing, Digital Marketing, SEO
The internet has a massive amount of copy on it. In fact, between websites, blogs, and (of course) the endless tweeting, there’s more copy being added to the internet every second than you could read in a lifetime...
Categories: Content Marketing, SEO
New forms of content marketing are proving valuable, including virtual reality (VR), augmented reality (AR), and virtual assistants like Amazon’s Alexa. This certainly does not take the focus away from other avenues such as websites, blog, videos and social, but it does add opportunities that may be more cost-effective in the months to come. No matter the medium, one of your goals of this year should be to produce fresh content, keyword purpose, backlinks and audience engagement.
Categories: Paid Search
If you manage your own paid search accounts and are starting to consider enlisting an agency to take charge of it, the decision can at times seem overwhelming. Business owners are often inundated with vendors offering their services, and if you hired every consigner that came through the door, you wouldn’t be in business very long. Decisions must be weighed and priorities established by understanding the value that each new service brings. Investing in a paid search expert is no different.
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