INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

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7 of the Biggest SEO Myths

Categories: SEO

How can you know that you aren’t falling victim to some of the many notorious SEO myths out there?

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Micro-Moments: 3 Ways to Optimize for an Impulse Search

Categories: SEO

Micro-moments are those momentary impulses to reach for a device, usually an internet enabled smartphone, to satisfy an immediate and sometimes visceral need to learn something, do something, discover something, or even buy something.

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The DraftKings Dilemma: A Legal Case for Responsible SEO

Categories: SEO

Have you seen a commercial for DraftKings or FanDuel? The better question might be, how long has it been since you saw a commercial for DraftKings or FanDuel?

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Beating Content Saturation: How Your Blogs Can Make a Difference

Categories: Content Marketing, SEO

Since 2010, the number of blogs needed to start penetrating search results and generating leads has skyrocketed to nearly 400 blogs. For a small business or a large corporation, accumulating a hefty blog archive and finding a way to break through the saturation of nearly any topic seems daunting.

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