Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Categories: Content Marketing, SEO
Since 2010, the number of blogs needed to start penetrating search results and generating leads has skyrocketed to nearly 400 blogs. For a small business or a large corporation, accumulating a hefty blog archive and finding a way to break through the saturation of nearly any topic seems daunting.
Categories: Digital Marketing, Industry News, Social Media
One of the longest-running requests for Facebook is the “Dislike” button, a hypothetical counterpoint to the iconic “Like” button that would allow users to express their disagreement or discontent with a post.
Categories: Digital Marketing, Industry News, Paid Search
Late last week, Bing Ads shared a few forthcoming changes to how keywords will be matched in Bing PPC programs. The updates, scheduled to take effect starting May 21, could mean taking a look at your campaigns and re-optimizing to ensure proper matching, traffic, and costs.
Categories: Content Marketing
Press releases can be an effective mechanism of a digital marketing strategy. Distributing a press release is a fairly inexpensive way of capturing the attention of your target audience and gets your announcement in front of key media contacts.
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