INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

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Google Home Service Ads (HSA) Rollout Proves to be a Bitter Pill for Plumbers

Categories: Local Search, Paid Search

Google Home Services (GHS) is a newly-developed advertising functionality that alters how search results for home service companies appear to consumers.

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6 Ways to Humanize Your Business

Categories: Content Marketing, Digital Marketing, Social Media

Check out Gemini's tips and tricks to humanize your business across the internet and help maintain consistency among your brand presence.

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Black Friday Breakdown: Google Now Tracks Foot Traffic and Offline Behavior for Advertisers

Categories: Digital Marketing, Paid Search, Social Media

Frenzied crowds chasing “shocking” deals and a yearly spike in media spend are annualized and anticipated. The rhythm of Black Friday, the year’s biggest shopping event, is starting to become old hat, but advertisers have new technology and advertising channels to learn and leverage each year.

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Two Ways Facebook’s ‘Dislike’ Button Could Impact Brands (And One Way It Won’t)

Categories: Digital Marketing, Industry News, Social Media

One of the longest-running requests for Facebook is the “Dislike” button, a hypothetical counterpoint to the iconic “Like” button that would allow users to express their disagreement or discontent with a post.

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