INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

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6 Ways to Humanize Your Business

Categories: Content Marketing, Digital Marketing, Social Media

Check out Gemini's tips and tricks to humanize your business across the internet and help maintain consistency among your brand presence.

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Beating Content Saturation: How Your Blogs Can Make a Difference

Categories: Content Marketing, SEO

Since 2010, the number of blogs needed to start penetrating search results and generating leads has skyrocketed to nearly 400 blogs.

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5 Insider Tips for Facebook Advertising

Categories: Digital Marketing, Social Media

If you’re a social media marketer with experience in Facebook for Business, you’ve probably enjoyed the rich spoils of this relatively unexplored territory. Clickthrough rates are high, cost-per-conversion is outperforming paid search advertising (in places, several times over), and Facebook’s familiar aesthetic allows for compelling ad copy and images to act in concert.

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5 Tips For Creating & Distributing an Optimized Press Release

Categories: Content Marketing

Press releases can be an effective mechanism of a digital marketing strategy. Distributing a press release is a fairly inexpensive way of capturing the attention of your target audience and gets your announcement in front of key media contacts.

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