Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Categories: Content Marketing
Data proves overwhelmingly that video works to capture and hold the attention of potential customers in practically every format available. According to a study by Social Bakers, the average video post on Facebook generates 135% greater organic reach, when compared to photo posts. Facebook now serves a staggering 8 billion video views per day. 45% of people watch more than an hour of Facebook or YouTube videos a week.
Categories: Digital Marketing, Paid Search, Social Media
Frenzied crowds chasing “shocking” deals and a yearly spike in media spend are annualized and anticipated. The rhythm of Black Friday, the year’s biggest shopping event, is starting to become old hat, but advertisers have new technology and advertising channels to learn and leverage each year.
Categories: Content Marketing, SEO
Since 2010, the number of blogs needed to start penetrating search results and generating leads has skyrocketed to nearly 400 blogs. For a small business or a large corporation, accumulating a hefty blog archive and finding a way to break through the saturation of nearly any topic seems daunting.
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