INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

What is SEO? (And Why Do I Need It?)

Categories: Content Marketing, Leadership, SEO

Search engine optimization (SEO) is a marketing tactic used to help users find your business online. It is an essential strategy for growing your brand, connecting with customers, and staying competitive in your industry. However, SEO can seem mysterious or complicated to those unfamiliar

Gemini Launches a New Website with a New Look

Categories: Gemini News, Web Design & Development

We’re beyond elated to release our new look out into the world. Our new website speaks to our continued commitment to our clients, our desire to stand out as a small but energetic agency, and our focus on the latest marketing trends and innovations. 

Digital Marketing Trends of 2024: Our Predictions

Categories: Industry News

We polled the hard-working Gemini team about what the biggest marketing trends and challenges will be in the coming year. Because we’re in the trenches every day experimenting, learning and innovating you can be certain that our predictions are based on a combination of data, research and hard-won experience.

End-of-Year B2B Sales and Marketing Tips

Categories: Industry News

For retailers Black Friday generally refers to the point in the year when their balance sheets go from “in the red” to a positive “in the black” due to the huge increase in sales from holiday shoppers...