INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

Electrician Digital Marketing to Book More Jobs

Categories: AI, Content Marketing, Digital Marketing, Email Marketing, Local Search, SEO, Social Media, Web Design & Development

Most electricians we talk to are struggling with consistency. Some weeks are slammed, others are slow, and it’s hard to predict where the next job is coming from. That’s where a smarter digital strategy comes in.

Marketing reports laid out on a desk.

The Benefits of Comprehensive, Automated Marketing Reports

Categories: Digital Marketing, Gemini News

What do you do when no single marketing reporting tool delivers the data you want? You build your own, custom marketing report.

Digital Marketing Trends of 2024: Our Predictions

Categories: Industry News

We polled the hard-working Gemini team about what the biggest marketing trends and challenges will be in the coming year. Because we’re in the trenches every day experimenting, learning and innovating you can be certain that our predictions are based on a combination of data, research and hard-won experience.

End-of-Year B2B Sales and Marketing Tips

Categories: Industry News

For retailers Black Friday generally refers to the point in the year when their balance sheets go from “in the red” to a positive “in the black” due to the huge increase in sales from holiday shoppers...