Five Tips for Becoming Five Mile Famous

Forget trying to own the entire metro. The home service companies winning right now aren’t chasing every zip code in town, they’re dominating a handful of them.

Here’s what you need to do:

• Know exactly which zip codes drive your best revenue and put your energy there first.
• Make sure your Google Business Profile reflects that focus, since it’s often the first (and only) impression a homeowner gets.
• Get hyper-local with your content.
• Show up where your neighbors are already asking for recommendations.
• Don’t let your everyday work go to waste. Every truck on the road and every tech on a job site is a marketing opportunity if you’re sharing it.

The bottom line: you don’t need to be everywhere. You need to be the obvious choice in the right neighborhoods first, then expand.