Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Categories: Content Marketing, Digital Marketing, SEO
The internet has a massive amount of copy on it. In fact, between websites, blogs, and (of course) the endless tweeting, there’s more copy being added to the internet every second than you could read in a lifetime...
Categories: SEO
Over the past few years we've have seen a major shift in the organic search space. The first major development occurred when Google started shaping search algorithms in an attempt to better understand user intent, which correlated to a change in the way pages were ranked (think Panda, and Penguin) which then correlated to a shift in the way users engage with search results (think Google Carousel and Knowledge Graph).
Categories: Digital Marketing, SEO, Web Design & Development
Nobody wants to end up in the Google jail cell, but even the best laid plans of mice and men often go astray. So, in the interest of putting all the cards on the table, lets take a closer look at the two primary forms of penalties that can effect a site as well as a few SEO tactics that are considered to be in direct violation of Google's Webmaster Tools Guidelines.
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