INDUSTRY TIPS & INSIGHTS
Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
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Bing Ads Changes: Close Variants and Negative Keywords
Categories: Digital Marketing, Industry News, Paid Search
Late last week, Bing Ads shared a few forthcoming changes to how keywords will be matched in Bing PPC programs. The updates, scheduled to take effect starting May 21, could mean taking a look at your campaigns and re-optimizing to ensure proper matching, traffic, and costs.
Advertising on Streaming TV: How it Works and What it Means for You
Categories: Digital Marketing, Paid Search
Historically, the targeting and data reporting advantages of digital marketing has been far superior to that of TV. However, the rise of streaming services is fusing the capabilities of digital with streaming TV, combining a valuable opportunity for brands.
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