INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

Where Are My Google My Business Reviews?

Categories: Digital Marketing, SEO

How many times have you heard this in the past few weeks? “The COVID-19 crisis is affecting everyone and everything.” Well, even Google is no exception. In an effort to reduce the number of employees in their offices, Google has decided to temporarily suspend several of its features...

Ideal OTT Advertising and Facebook Strategies

Categories: Digital Marketing, Social Media

What is OTT in marketing? Discover OTT advertising techniques combined with Facebook strategies to elevate your digital marketing. Get insights from Gemini AMS.

Bing Expands Visual Search

Categories: Industry News

Bing will be rolling out a feature that lets Windows users quickly upload a screenshot and search for similar images. This means a new potential touch point for e-commerce searches. How stores can optimize to appear in Bing Visual Search is TBD but it should be monitored.

Can You Advertise on TikTok?

Categories: Content Marketing, Digital Marketing, Social Media

TikTok advertising is preparing to leave beta and go self-service in Q1 of 2020. E-commerce businesses need to prepare by creating an account, testing content and connecting with influencers.