INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

Google Penalties: Avoiding the Usual Suspects

Categories: Digital Marketing, SEO, Web Design & Development

Nobody wants to end up in the Google jail cell, but even the best laid plans of mice and men often go astray. So, in the interest of putting all the cards on the table, lets take a closer look at the two primary forms of penalties that can effect a site as well as a few SEO tactics that are considered to be in direct violation of Google's Webmaster Tools Guidelines.

Digital Marketing for Healthcare & Health Insurance Organizations

Categories: Digital Marketing

Healthcare providers and health insurance companies juggle massive amounts of information on a daily basis. Much of this information is protected under HIPAA, which creates unique digital marketing challenges and limitations.

8 Questions to ask When Hiring a Marketing Agency

Categories: Digital Marketing

There are many reasons why your company may be looking to make a change with its digital marketing agency. Whatever the reason, the transition needs to be as smooth as possible. When choosing your new practitioners, here are some questions to ask to be sure that your new partner will make an immediate positive impression and impact, without inconvenience or aggravation.

Google Home Service Ads (HSA) Rollout Proves to be a Bitter Pill for Plumbers

Categories: Local Search, Paid Search

Google Home Services (GHS) is a newly-developed advertising functionality that alters how search results for home service companies appear to consumers.