Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Categories: Digital Marketing, SEO, Web Design & Development
Nobody wants to end up in the Google jail cell, but even the best laid plans of mice and men often go astray. So, in the interest of putting all the cards on the table, lets take a closer look at the two primary forms of penalties that can effect a site as well as a few SEO tactics that are considered to be in direct violation of Google's Webmaster Tools Guidelines.
Categories: SEO
As an attorney, you know that becoming an expert in your field takes your most valuable resource: time. This is why efforts to get clients need to make efficient use of it. As 96% of people seeking legal advice use a search engine, and 74% of consumers visit a law firm’s website to take action, focusing efforts on search engine results is a must. Here are the essential implementations to focus on.
Categories: Content Marketing, SEO
New forms of content marketing are proving valuable, including virtual reality (VR), augmented reality (AR), and virtual assistants like Amazon’s Alexa. This certainly does not take the focus away from other avenues such as websites, blog, videos and social, but it does add opportunities that may be more cost-effective in the months to come. No matter the medium, one of your goals of this year should be to produce fresh content, keyword purpose, backlinks and audience engagement.
Categories: Digital Marketing
Healthcare providers and health insurance companies juggle massive amounts of information on a daily basis. Much of this information is protected under HIPAA, which creates unique digital marketing challenges and limitations.
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