
INDUSTRY TIPS & INSIGHTS
Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
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How to Optimize Your Google Business Profile to Drive Leads
Categories: Local Search, SEO
Google Business Profile (GBP) is an increasingly valuable way to reach customers and generate leads. It’s a valuable information and communication hub that works best when your GBP listing is optimized.

The Real Benefits of Email Marketing for Your Business
Categories: Digital Marketing, Email Marketing
In this blog, we’ll cover the benefits of email marketing for your business along with its limitations. If you’d like to learn more, contact the team at Gemini. We can discuss the specifics of how you can leverage targeted email marketing in your industry.

Should Your Business Be Selling On Amazon?
Categories: Digital Marketing, Paid Search, Podcast
On this episode of The Performance Marketing Podcast, Joel sits down with John Guenther of Product Launcher to discuss how Amazon fits into the sales channel mix for small to mid-sized ecommerce businesses.
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