Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Categories: Content Marketing, Digital Marketing
In the last hundred years, marketing has shifted from a local to global model. The digital age saw perhaps the most significant shift with web traffic and social media monopolizing most marketing budgets. What can we learn from this evolution? Set your flux capacitor for the early 1900s and let’s dig in!
Categories: Content Marketing, Digital Marketing, Social Media, Web Design & Development
Images are often the largest files on your webpage. Larger image files can take time to load and will slow down the overall speed of your website. This, in turn, can hurt your organic search performance.
Categories: Content Marketing, SEO
Cultivating a successful search engine optimization (SEO) strategy is a lot like having a garden. Results aren’t always immediate and even the very best SEO strategies take time to flourish—but after some planning and caretaking, the hard work pays off.
Categories: Content Marketing, SEO
Keywords, as the name suggests, are key to getting your content noticed by search engines such as Google. Adding keywords to your content helps search engines understand what your content is about so they can better match it with searchers looking for the type of information you’re offering.
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