Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Categories: Digital Marketing, Paid Search
Responsive Display Ads (RDAs) change how businesses target and engage audiences. By allowing Google to adjust the size, appearance, and format of your ads to fit available ad spaces, you can spread your message further and at a lower cost. What you sacrifice in control you gain in increased exposure.
Categories: Content Marketing, Digital Marketing, Social Media, Web Design & Development
Images are often the largest files on your webpage. Larger image files can take time to load and will slow down the overall speed of your website. This, in turn, can hurt your organic search performance.
Categories: Digital Marketing, Paid Search
Are you wondering why the clicks on your ads aren’t converting in the way you want them to? If you’ve spent countless hours optimizing your keyword list, bid strategy, geotargeting, ad copy, and you’re still not generating leads, the issue may not be with your ads… it may be with your landing page.
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