INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

Structuring a High-Return PPC Account by Understanding the Customer’s Intention

Categories: Digital Marketing, Local Search, Paid Search

The first and possibly most important step of any paid search program is to define and understand your customer. It’s not only critical that you understand their demographic information, but it’s equally important to understand their online purchasing process and what search terms they use during that process.

Should You Hire a Marketing Agency?

Categories: Digital Marketing, Leadership, Podcast

Many businesses struggle with the decision to either hire in-house marketing talent or outsource to an agency.

Stephanie Tollefson on Leadership and a Changing Agency

Categories: Leadership

This one is for all of our amazing clients who made our transformation into Gemini possible. After over 20 successful years as Gruen Agency, we're reinventing ourselves to better represent our values and the way we help our partners.

Essentials for Self-Storage Digital Marketing Success

Categories: Content Marketing, Digital Marketing, Local Search, Paid Search, SEO, Social Media

Making meaningful connections with your potential customers can be challenging. Take a look at some of these quick tips to help get your self storage digital marketing efforts back on track and kick off Q2.