INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

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Clearing Your Cache: Why It’s Important and How You Do It

Categories: Content Marketing, Digital Marketing, Web Design & Development

Clearing your cache is a quick and simple process that generates the most up-to-date version of the website you’re viewing. Our browsers cache data on websites we visit often to speed up the performance and load time. If you’ve made changes or updates to your website but don’t see them on the user facing “front end”, the first troubleshooting step is to clear your cache.

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Digital Marketing 101: Understanding the Basics

Categories: Content Marketing, Digital Marketing, Paid Search, SEO, Social Media, Web Design & Development

From PPC to SERPs to SEO, digital marketers use a lot of technical jargon and acronyms to describe the work we do. At Gemini, we employ experts in every aspect of our industry; however, we do want our clients to understand the services we provide and how they’re helping their businesses thrive. We don’t want anyone to feel alienated by terms they’ve never heard or confused by data that doesn’t make sense.

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Why WordPress is the best CMS for SEO

Categories: Content Marketing, SEO, Web Design & Development

When you need a new or refreshed website, your first step is to pick a content management system (CMS). A CMS is a platform that allows you to add, edit and manage the content on your website...

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The Real Benefits of Email Marketing for Your Business

Categories: Digital Marketing, Email Marketing

In this blog, we’ll cover the benefits of email marketing for your business along with its limitations. If you’d like to learn more, contact the team at Gemini. We can discuss the specifics of how you can leverage targeted email marketing in your industry. 

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