Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Categories: Local Search, SEO
Google Business Profile (GBP) is an increasingly valuable way to reach customers and generate leads. It offers a direct line of communication between you and your customers. Through your listing they can visit your website, get directions, read reviews or call you directly. It’s a valuable information and communication hub that works best when your GBP listing is optimized.
Categories: Digital Marketing, Email Marketing
In this blog, we’ll cover the benefits of email marketing for your business along with its limitations. If you’d like to learn more, contact the team at Gemini. We can discuss the specifics of how you can leverage targeted email marketing in your industry.
Categories: Digital Marketing, Paid Search, Podcast
On this episode of The Performance Marketing Podcast, Joel sits down with John Guenther of Product Launcher to discuss how Amazon fits into the sales channel mix for small to mid-sized ecommerce businesses. We dig into the pros and cons of selling through Amazon compared to selling directly through your website, and what you should prepare for if you decide to take the plunge with Amazon.
Categories: Digital Marketing, Paid Search, SEO
Website analytics are the primary tool for measuring your website’s performance. They allow you to understand how users engage with your content so that you can better tailor it to their experience.
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