Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Categories: Content Marketing, SEO
Keywords, as the name suggests, are key to getting your content noticed by search engines such as Google. Adding keywords to your content helps search engines understand what your content is about so they can better match it with searchers looking for the type of information you’re offering.
Categories: Content Marketing
82% of marketers are currently allocating budget toward content marketing. But content marketing is only good for top of the funnel, brand awareness initiatives, right? Nope!
Categories: Digital Marketing, Paid Search
Are you wondering why the clicks on your ads aren’t converting in the way you want them to? If you’ve spent countless hours optimizing your keyword list, bid strategy, geotargeting, ad copy, and you’re still not generating leads, the issue may not be with your ads… it may be with your landing page.
Categories: Content Marketing, Digital Marketing, Web Design & Development
Clearing your cache is a quick and simple process that generates the most up-to-date version of the website you’re viewing. Our browsers cache data on websites we visit often to speed up the performance and load time. If you’ve made changes or updates to your website but don’t see them on the user facing “front end”, the first troubleshooting step is to clear your cache.
Stay up to date on all the latest news ranging from our industry to our agency!