INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

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Ideal OTT Advertising and Facebook Strategies

Categories: Digital Marketing, Social Media

What is OTT in marketing? Discover OTT advertising techniques combined with Facebook strategies to elevate your digital marketing. Get insights from Gemini AMS.

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Bing Expands Visual Search

Categories: Industry News

Bing will be rolling out a feature that lets Windows users quickly upload a screenshot and search for similar images. This means a new potential touch point for e-commerce searches. How stores can optimize to appear in Bing Visual Search is TBD but it should be monitored.

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Can You Advertise on TikTok?

Categories: Content Marketing, Digital Marketing, Social Media

TikTok advertising is preparing to leave beta and go self-service in Q1 of 2020. E-commerce businesses need to prepare by creating an account, testing content and connecting with influencers.

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What Is Data Privacy and What Does It Mean For My Business?

Categories: Industry News

Data privacy is a more complex issue than you might expect – while most of us have a general idea of the concept, trying to actually define what it means is another thing entirely...

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