INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

Unsecure Websites Will Lose Ranking: Why HTTPS Websites Are Important

Categories: Web Design & Development

HTTPS website are more secure and rank higher in search engine results pages. As stories about the latest security breach, virus, or hacking are becoming far too frequent, online security is at the top of mind of many...

Two Ways Facebook’s ‘Dislike’ Button Could Impact Brands (And One Way It Won’t)

Categories: Digital Marketing, Industry News, Social Media

One of the longest-running requests for Facebook is the “Dislike” button, a hypothetical counterpoint to the iconic “Like” button that would allow users to express their disagreement or discontent with a post.

Web Development Tools for Digital Marketing

Categories: Digital Marketing, SEO, Web Design & Development

Much like a woodworker has go-to tools and processes to turn a nondescript piece of lumber into a beautiful piece of furniture, a web development team will use different tools to take a website’s design from a blank page to a fully functional site...

Bing Ads Changes: Close Variants and Negative Keywords

Categories: Digital Marketing, Industry News, Paid Search

Late last week, Bing Ads shared a few forthcoming changes to how keywords will be matched in Bing PPC programs. The updates, scheduled to take effect starting May 21, could mean taking a look at your campaigns and re-optimizing to ensure proper matching, traffic, and costs.