Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Categories: SEO
What do we mean by next-level? We start by identifying specific, advanced tactics to use in order to gain an edge over your competitors. These are not required actions in some cases, but once you have built a great foundation of content and technical SEO implementation these should be on your to-do list. We’re going to start this series by discussing featured snippets.
Categories: SEO
TL:DR Version: Zero-click search refers to when a user gets the answer or information they searched for directly on a search engine result page (SERP) without having to click on anything. In 2019 we saw a rise in the number of these types of searches. According to Search Engine Land that number is now over 50%. It pays to develop strategies for search with that in mind.
Categories: Industry News
Bing will be rolling out a feature that lets Windows users quickly upload a screenshot and search for similar images. This means a new potential touch point for e-commerce searches. How stores can optimize to appear in Bing Visual Search is TBD but it should be monitored.
Categories: SEO
So you’ve got an awesome ecommerce store and you’re looking for ways to increase your organic traffic – you’re in a good place for that! Not all ecommerce platforms are created equally – for example, hosted & self-hosted platforms offer MUCH different experiences in terms of customization. So what do you need to know about SEO and Ecommerce?
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