Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Categories: Digital Marketing, SEO, Web Design & Development
Nobody wants to end up in the Google jail cell, but even the best laid plans of mice and men often go astray. So, in the interest of putting all the cards on the table, lets take a closer look at the two primary forms of penalties that can effect a site as well as a few SEO tactics that are considered to be in direct violation of Google's Webmaster Tools Guidelines.
Categories: Web Design & Development
HTTPS website are more secure and rank higher in search engine results pages. As stories about the latest security breach, virus, or hacking are becoming far too frequent, online security is at the top of mind of many...
Categories: Paid Search
If you manage your own paid search accounts and are starting to consider enlisting an agency to take charge of it, the decision can at times seem overwhelming. Business owners are often inundated with vendors offering their services, and if you hired every consigner that came through the door, you wouldn’t be in business very long. Decisions must be weighed and priorities established by understanding the value that each new service brings. Investing in a paid search expert is no different.
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