Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Categories: Paid Search
The first and possibly most important step of any paid search program is to define and understand your customer. It’s not only critical that you understand their demographic information, but it’s equally important to understand their online purchasing process and what search terms they use during that process.
Categories: Digital Marketing, Paid Search
Historically, the targeting and data reporting advantages of digital marketing has been far superior to that of TV. However, the rise of streaming services is fusing the capabilities of digital with streaming TV, combining a valuable opportunity for brands.
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