INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

Why WordPress is the best CMS for SEO

Categories: Content Marketing, SEO, Web Design & Development

When you need a new or refreshed website, your first step is to pick a content management system (CMS). A CMS is a platform that allows you to add, edit and manage the content on your website...

Senior Care Marketing Guide

Categories: Digital Marketing

The senior care industry is positioned for serious growth over the coming decades. In fact, about 10,000 baby boomers are turning 65 every day, and that trend is expected to continue until the early 2030’s according to Smartlinx 2021 report on the state of the senior care industry.

The Real Benefits of Email Marketing for Your Business

Categories: Digital Marketing, Email Marketing

In this blog, we’ll cover the benefits of email marketing for your business along with its limitations. If you’d like to learn more, contact the team at Gemini. We can discuss the specifics of how you can leverage targeted email marketing in your industry. 

Should Your Business Be Selling On Amazon?

Categories: Digital Marketing, Paid Search, Podcast

On this episode of The Performance Marketing Podcast, Joel sits down with John Guenther of Product Launcher to discuss how Amazon fits into the sales channel mix for small to mid-sized ecommerce businesses.