INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

7 Reasons to Add an AI Chatbot to Your Website Now

Categories: AI, Digital Marketing, Leadership

An AI chatbot is a value-driven marketing tool that catalogs all of your industry expertise and organizes it in one, simple to use interface.

Gemini Launches a New Website with a New Look

Categories: Gemini News, Web Design & Development

We’re beyond elated to release our new look out into the world. Our new website speaks to our continued commitment to our clients, our desire to stand out as a small but energetic agency, and our focus on the latest marketing trends and innovations. 

How to Optimize Custom Reports in GA4 for 2024

Categories: Digital Marketing, SEO

Hopefully your Google Analytics 4 (GA4) migration was successful and you’re ready to harness all the new capabilities that Analytics has to offer. Custom reporting is one of its most powerful features and knowing how to leverage it could be key to maximizing your marketing successes in 2024.

How Gemini Leverages AI Integrations To Elevate SEO and Content

Categories: AI, Content Marketing, SEO

Gemini’s organic team uses AI tools for SEO and content to improve our work, streamline our processes, and to enhance our capabilitiesy continually exploring new ways to use ChatGPT-4 for SEO and content.