INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

Should You Hire a Marketing Agency?

Categories: Digital Marketing, Leadership, Podcast

Many businesses struggle with the decision to either hire in-house marketing talent or outsource to an agency.

What is Performance Marketing?

Categories: Digital Marketing

As marketers we’re great at rebranding our tactics and individual approaches to make them sound flashy and new. Agencies and industry organizations are acutely aware of the need to redefine their offering in order to stand out and create their own category...

Google December 2020 Core Algorithm Update: Content & SEO are the Recipe for Success

Categories: Content Marketing, Industry News, SEO

On December 3rd, Google announced that they released a core algorithm update. Like any other algorithm change, this one has the ability to shake things up… and we wouldn’t want it any other way. We love a challenge.

Stephanie Tollefson on Leadership and a Changing Agency

Categories: Leadership

This one is for all of our amazing clients who made our transformation into Gemini possible. After over 20 successful years as Gruen Agency, we're reinventing ourselves to better represent our values and the way we help our partners.