Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Categories: SEO
TL:DR Version: Zero-click search refers to when a user gets the answer or information they searched for directly on a search engine result page (SERP) without having to click on anything. In 2019 we saw a rise in the number of these types of searches. According to Search Engine Land that number is now over 50%. It pays to develop strategies for search with that in mind.
Categories: Content Marketing, Digital Marketing, Social Media
TikTok advertising is preparing to leave beta and go self-service in Q1 of 2020. E-commerce businesses need to prepare by creating an account, testing content and connecting with influencers.
Categories: Digital Marketing
Quality data and reporting, everybody wants it - but what’s the big fuss all about? If you’re hiring an agency or are already working with one, consider that every agency handles reporting on campaign performance differently.
Categories: SEO
So you’ve got an awesome ecommerce store and you’re looking for ways to increase your organic traffic – you’re in a good place for that! Not all ecommerce platforms are created equally – for example, hosted & self-hosted platforms offer MUCH different experiences in terms of customization. So what do you need to know about SEO and Ecommerce?
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