Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Categories: Paid Search
For clients looking to build brand awareness and win immediate leads or sales at an efficient budget, we often recommend a paid search conquesting strategy. Conquesting allows your business to appear alongside Google searches for the top competitors or leaders in your industry.
Categories: Digital Marketing, Leadership
Along with small, constant updates, Google rolls out larger algorithm updates that require days or weeks to complete. Let’s look at these major changes from 2023 and how they might have impacted your users’ online experience.
Categories: Digital Marketing, SEO
Hopefully your Google Analytics 4 (GA4) migration was successful and you’re ready to harness all the new capabilities that Analytics has to offer. Custom reporting is one of its most powerful features and knowing how to leverage it could be key to maximizing your marketing successes in 2024.
Categories: AI, Content Marketing, SEO
Gemini’s organic team uses AI tools for SEO and content to improve our work, streamline our processes, and to enhance our capabilitiesy continually exploring new ways to use ChatGPT-4 for SEO and content.
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