INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

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Digital Marketing 101: Understanding the Basics

Categories: Content Marketing, Digital Marketing, Paid Search, SEO, Social Media, Web Design & Development

From PPC to SERPs to SEO, digital marketers use a lot of technical jargon and acronyms to describe the work we do. At Gemini, we employ experts in every aspect of our industry; however, we do want our clients to understand the services we provide and how they’re helping their businesses thrive. We don’t want anyone to feel alienated by terms they’ve never heard or confused by data that doesn’t make sense.

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Why WordPress is the best CMS for SEO

Categories: Content Marketing, SEO, Web Design & Development

When you need a new or refreshed website, your first step is to pick a content management system (CMS). A CMS is a platform that allows you to add, edit and manage the content on your website...

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Gruen Agency is now Gemini Advanced Marketing Solutions

Categories: Gemini News

The official launch of our new business name and brand signals an exciting new stage in the life of our agency.

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Can You Advertise on TikTok?

Categories: Content Marketing, Digital Marketing, Social Media

TikTok advertising is preparing to leave beta and go self-service in Q1 of 2020. E-commerce businesses need to prepare by creating an account, testing content and connecting with influencers.

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