INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

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Marketing reports laid out on a desk.

The Benefits of Comprehensive, Automated Marketing Reports

Categories: Digital Marketing, Gemini News

What do you do when no single marketing reporting tool delivers the data you want? You build your own, custom marketing report.

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Google Algorithm Updates 2023: Your Complete Guide

Categories: Digital Marketing, Leadership

Along with small, constant updates, Google rolls out larger algorithm updates that require days or weeks to complete. Let’s look at these major changes from 2023 and how they might have impacted your users’ online experience.

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How Gemini Leverages AI Integrations To Elevate SEO and Content

Categories: AI, Content Marketing, SEO

Gemini’s organic team uses AI tools for SEO and content to improve our work, streamline our processes, and to enhance our capabilitiesy continually exploring new ways to use ChatGPT-4 for SEO and content.

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The Future of Measurement and Attribution

Categories: Digital Marketing, Podcast

In the latest episode of The Performance Marketing Podcast we chat with two senior agency strategists about the future of marketing measurement and attribution.

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