INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

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Digital Marketing 101: Understanding the Basics

Categories: Content Marketing, Digital Marketing, Paid Search, SEO, Social Media, Web Design & Development

From PPC to SERPs to SEO, digital marketers use a lot of technical jargon and acronyms to describe the work we do. At Gemini, we employ experts in every aspect of our industry; however, we do want our clients to understand the services we provide and how they’re helping their businesses thrive. We don’t want anyone to feel alienated by terms they’ve never heard or confused by data that doesn’t make sense.

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Can You Advertise on TikTok?

Categories: Content Marketing, Digital Marketing, Social Media

TikTok advertising is preparing to leave beta and go self-service in Q1 of 2020. E-commerce businesses need to prepare by creating an account, testing content and connecting with influencers.

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Essentials for Self-Storage Digital Marketing Success

Categories: Content Marketing, Digital Marketing, Local Search, Paid Search, SEO, Social Media

Making meaningful connections with your potential customers can be challenging. Take a look at some of these quick tips to help get your self storage digital marketing efforts back on track and kick off Q2.

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Social Media Marketing – Is This Thing On?

Categories: Social Media

In an effort to bridge the gap between the believers and the skeptics, let’s dig into the world of community management. In this post are 5 things to consider when evaluating your social media marketing strategy.

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