INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

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Increasing Organic Traffic: The Importance of Technical SEO & Content

Categories: Content Marketing, SEO

The main purpose of SEO and content is to increase the quality and quantity of organic traffic to a website. You don’t want just anyone coming to your site; you want the folks who are truly interested in your products or services who will likely turn into leads. That’s why, for most brands, organic search is a long-term investment worth making. When executed correctly, technical SEO and quality content drive high-caliber organic traffic.

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Google December 2020 Core Algorithm Update: Content & SEO are the Recipe for Success

Categories: Content Marketing, Industry News, SEO

On December 3rd, Google announced that they released a core algorithm update. Like any other algorithm change, this one has the ability to shake things up… and we wouldn’t want it any other way. We love a challenge.

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How Can We Take SEO Next-Level? Part Three – FAQ Search Results

Categories: SEO

FAQ search results are question and answer drop-downs below a regular organic listing. These results are a great way of adding onto your listing to take up more space in the SERPs and showcase your content chops. 

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How Can We Take SEO Next-Level? Part Two - “People Also Ask” Box

Categories: SEO

What do we mean by next-level? We start by identifying specific, advanced, tactics to use in order to gain an edge over your competitors. These are not required actions in some cases, but once you have built a great foundation of content and technical SEO implementation these should be on your to-do list.

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