Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Categories: Digital Marketing, Podcast
In episode 4 of the Performance Marketing Podcast we spend some time talking about building your brand for performance with Kelly Lucente, founder and CEO of re-tool marketing in Minneapolis. Branding may often be overlooked by companies focused on realizing quick results, but our discussion focuses on how brand is a key driver of a successful performance-based marketing strategy.
Categories: Digital Marketing, Local Search, Paid Search, SEO, Social Media, Web Design & Development
Serving up delicious food with logistical precision requires incredible attention to detail. So much so, that it’s easy to dedicate precious hours to daily operations and overlook the impact digital marketing for catering or food delivery can have on your long-term business development.
Categories: Digital Marketing, Local Search, Paid Search
The first and possibly most important step of any paid search program is to define and understand your customer. It’s not only critical that you understand their demographic information, but it’s equally important to understand their online purchasing process and what search terms they use during that process.
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