INDUSTRY TIPS & INSIGHTS
Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
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Google December 2020 Core Algorithm Update: Content & SEO are the Recipe for Success
Categories: Content Marketing, Industry News, SEO
On December 3rd, Google announced that they released a core algorithm update. Like any other algorithm change, this one has the ability to shake things up… and we wouldn’t want it any other way. We love a challenge.
Can You Advertise on TikTok?
Categories: Content Marketing, Digital Marketing, Social Media
TikTok advertising is preparing to leave beta and go self-service in Q1 of 2020. E-commerce businesses need to prepare by creating an account, testing content and connecting with influencers.
Scaling Your Ecommerce Store
Categories: Content Marketing, Paid Search, SEO
Your ecommerce store started out small, but has gained some serious momentum. You’ve reached a point of fairly predictable monthly revenue and feel primed to expand your business and try to make it something bigger – but from a marketing perspective how do you fuel that growth?
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