INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

Your Guide to Understanding Follow vs No Follow Backlinks

Categories: SEO

When it comes to boosting brand awareness and improving your site’s SEO performance, there’s a lot to think about. The digital marketing experts at Gemini have put together a guide on what you need to know about follow vs no follow backlinks.

Preparing for the Future of Marketing

Categories: Digital Marketing, Podcast

Think back to your formal marketing education. Beyond basic marketing principles like the 4 Ps, how much of your studies would still be relevant today?

Increasing Organic Traffic: The Importance of Technical SEO & Content

Categories: Content Marketing, SEO

The main purpose of SEO and content is to increase the quality and quantity of organic traffic to a website.

Structuring a High-Return PPC Account by Understanding the Customer’s Intention

Categories: Digital Marketing, Local Search, Paid Search

The first and possibly most important step of any paid search program is to define and understand your customer.