INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

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How Can We Take SEO Next-Level?

Categories: SEO

What do we mean by next-level? We start by identifying specific, advanced tactics to use in order to gain an edge over your competitors.

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Zero-Click Searches

Categories: SEO

TL:DR Version: Zero-click search refers to when a user gets the answer or information they searched for directly on a search engine result page (SERP) without having to click on anything.

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Bing Expands Visual Search

Categories: Industry News

Bing will be rolling out a feature that lets Windows users quickly upload a screenshot and search for similar images. This means a new potential touch point for e-commerce searches. How stores can optimize to appear in Bing Visual Search is TBD but it should be monitored.

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Can You Advertise on TikTok?

Categories: Content Marketing, Digital Marketing, Social Media

TikTok advertising is preparing to leave beta and go self-service in Q1 of 2020. E-commerce businesses need to prepare by creating an account, testing content and connecting with influencers.

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