Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Categories: Digital Marketing, Social Media
If you’re a social media marketer with experience in Facebook for Business, you’ve probably enjoyed the rich spoils of this relatively unexplored territory. Clickthrough rates are high, cost-per-conversion is outperforming paid search advertising (in places, several times over), and Facebook’s familiar aesthetic allows for compelling ad copy and images to act in concert.
Categories: Content Marketing
Press releases can be an effective mechanism of a digital marketing strategy. Distributing a press release is a fairly inexpensive way of capturing the attention of your target audience and gets your announcement in front of key media contacts.
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