INDUSTRY TIPS & INSIGHTS
Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
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Black Friday Breakdown: Google Now Tracks Foot Traffic and Offline Behavior for Advertisers
Categories: Digital Marketing, Paid Search, Social Media
Frenzied crowds chasing “shocking” deals and a yearly spike in media spend are annualized and anticipated. The rhythm of Black Friday, the year’s biggest shopping event, is starting to become old hat, but advertisers have new technology and advertising channels to learn and leverage each year.
Beating Content Saturation: How Your Blogs Can Make a Difference
Categories: Content Marketing, SEO
Since 2010, the number of blogs needed to start penetrating search results and generating leads has skyrocketed to nearly 400 blogs. For a small business or a large corporation, accumulating a hefty blog archive and finding a way to break through the saturation of nearly any topic seems daunting.
Two Ways Facebook’s ‘Dislike’ Button Could Impact Brands (And One Way It Won’t)
Categories: Digital Marketing, Industry News, Social Media
One of the longest-running requests for Facebook is the “Dislike” button, a hypothetical counterpoint to the iconic “Like” button that would allow users to express their disagreement or discontent with a post.
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