INDUSTRY TIPS & INSIGHTS
Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
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Nextdoor Launches Beta Test of New Advertising Platform
Categories: Digital Marketing, Local Search, Social Media
Local community social app Nextdoor has announced an invitation-only beta launch of it’s new self-service advertising platform dubbed the Neighborhood Ad Center (NAC). The popular app is used for hyperlocal information sharing amongst neighbors, civic organizations, service providers, news and local businesses. With a quickly growing user base, 1 in 4 US households now use Nextdoor.
Increasing Organic Traffic: The Importance of Technical SEO & Content
Categories: Content Marketing, SEO
The main purpose of SEO and content is to increase the quality and quantity of organic traffic to a website. You don’t want just anyone coming to your site; you want the folks who are truly interested in your products or services who will likely turn into leads. That’s why, for most brands, organic search is a long-term investment worth making. When executed correctly, technical SEO and quality content drive high-caliber organic traffic.
How to Measure Lead Generation for B2B
Categories: Digital Marketing
If you’re a marketer in a B2B sales-focused organization, you know how challenging it can be to generate qualified, high intent leads for your sales team. But it can often be just as challenging to understand which lead gen efforts are working best for you.
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