INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

How to Optimize Your Google Business Profile to Drive Leads

Categories: Local Search, SEO

Google Business Profile (GBP) is an increasingly valuable way to reach customers and generate leads. It offers a direct line of communication between you and your customers. Through your listing they can visit your website, get directions, read reviews or call you directly. It’s a valuable information and communication hub that works best when your GBP listing is optimized.

The Real Benefits of Email Marketing for Your Business

Categories: Digital Marketing, Email Marketing

In this blog, we’ll cover the benefits of email marketing for your business along with its limitations. If you’d like to learn more, contact the team at Gemini. We can discuss the specifics of how you can leverage targeted email marketing in your industry. 

How Digital Marketing For Catering Can Elevate Your Business

Categories: Digital Marketing, Local Search, Paid Search, SEO, Social Media, Web Design & Development

Serving up delicious food with logistical precision requires incredible attention to detail. So much so, that it’s easy to dedicate precious hours to daily operations and overlook the impact digital marketing for catering or food delivery can have on your long-term business development.

Nextdoor Launches Beta Test of New Advertising Platform

Categories: Digital Marketing, Local Search, Social Media

Local community social app Nextdoor has announced an invitation-only beta launch of it’s new self-service advertising platform dubbed the Neighborhood Ad Center (NAC). The popular app is used for hyperlocal information sharing amongst neighbors, civic organizations, service providers, news and local businesses. With a quickly growing user base, 1 in 4 US households now use Nextdoor.