Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Categories: AI, Content Marketing, SEO
Gemini’s organic team uses AI tools for SEO and content to improve our work, streamline our processes, and to enhance our capabilitiesy continually exploring new ways to use ChatGPT-4 for SEO and content.
Categories: Digital Marketing, Paid Search
Responsive Display Ads (RDAs) change how businesses target and engage audiences. By allowing Google to adjust the size, appearance, and format of your ads to fit available ad spaces, you can spread your message further and at a lower cost. What you sacrifice in control you gain in increased exposure.
Categories: Digital Marketing, Paid Search
Are you wondering why the clicks on your ads aren’t converting in the way you want them to? If you’ve spent countless hours optimizing your keyword list, bid strategy, geotargeting, ad copy, and you’re still not generating leads, the issue may not be with your ads… it may be with your landing page.
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