INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

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Preparing for the Future of Marketing

Categories: Digital Marketing, Podcast

Think back to your formal marketing education. Beyond basic marketing principles like the 4 Ps, how much of your studies would still be relevant today?

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Structuring a High-Return PPC Account by Understanding the Customer’s Intention

Categories: Digital Marketing, Local Search, Paid Search

The first and possibly most important step of any paid search program is to define and understand your customer.

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Should You Hire a Marketing Agency?

Categories: Digital Marketing, Leadership, Podcast

Many businesses struggle with the decision to either hire in-house marketing talent or outsource to an agency.

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Can You Advertise on TikTok?

Categories: Content Marketing, Digital Marketing, Social Media

TikTok advertising is preparing to leave beta and go self-service in Q1 of 2020. E-commerce businesses need to prepare by creating an account, testing content and connecting with influencers.

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