Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Categories: Digital Marketing, Podcast
In episode 4 of the Performance Marketing Podcast we spend some time talking about building your brand for performance with Kelly Lucente, founder and CEO of re-tool marketing in Minneapolis. Branding may often be overlooked by companies focused on realizing quick results, but our discussion focuses on how brand is a key driver of a successful performance-based marketing strategy.
Categories: Content Marketing, SEO
The main purpose of SEO and content is to increase the quality and quantity of organic traffic to a website. You don’t want just anyone coming to your site; you want the folks who are truly interested in your products or services who will likely turn into leads. That’s why, for most brands, organic search is a long-term investment worth making. When executed correctly, technical SEO and quality content drive high-caliber organic traffic.
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