INDUSTRY TIPS & INSIGHTS
Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
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Increasing Organic Traffic: The Importance of Technical SEO & Content
Categories: Content Marketing, SEO
The main purpose of SEO and content is to increase the quality and quantity of organic traffic to a website. You don’t want just anyone coming to your site; you want the folks who are truly interested in your products or services who will likely turn into leads. That’s why, for most brands, organic search is a long-term investment worth making. When executed correctly, technical SEO and quality content drive high-caliber organic traffic.
Structuring a High-Return PPC Account by Understanding the Customer’s Intention
Categories: Digital Marketing, Local Search, Paid Search
The first and possibly most important step of any paid search program is to define and understand your customer. It’s not only critical that you understand their demographic information, but it’s equally important to understand their online purchasing process and what search terms they use during that process.
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