INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

What is SEO? (And Why Do I Need It?)

Categories: Content Marketing, Leadership, SEO

Search engine optimization (SEO) is a marketing tactic used to help users find your business online. It is an essential strategy for growing your brand, connecting with customers, and staying competitive in your industry. However, SEO can seem mysterious or complicated to those unfamiliar

How to Create a B2B Marketing Funnel That Works

Categories: Content Marketing, Digital Marketing

The buyer’s journey is rarely linear, especially when it comes to business to business (B2B) purchases.

Gemini Launches a New Website with a New Look

Categories: Gemini News, Web Design & Development

We’re beyond elated to release our new look out into the world. Our new website speaks to our continued commitment to our clients, our desire to stand out as a small but energetic agency, and our focus on the latest marketing trends and innovations. 

How Gemini Leverages AI Integrations To Elevate SEO and Content

Categories: AI, Content Marketing, SEO

Gemini’s organic team uses AI tools for SEO and content to improve our work, streamline our processes, and to enhance our capabilitiesy continually exploring new ways to use ChatGPT-4 for SEO and content.